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FREE advertising publications help small businesses advertise by making advertising to the local community affordable. Larger local businesses and nationally recognized corporations are also provided assistance in reaching out to the local homeowners and businesses by the options offered by the FREE magazine publications.

In the FREE publications the majority of the advertisers place advertisement coupons on their ads (i.e. discounts, specials, events, sales, announcements, etc.) The ads vary everyone different… from 10% OFF, 20% OFF, Buy 1 - Get the 2nd 50% OFF, Buy 1 - Get 1 FREE to… bring in a friend and receive a FREE month, etc..

Many consumers look forward to receiving these types of offers, savings and resources whether it is for themselves, for their homes or for a family member, friend or associate. This makes the FREE magazine publications valuable to both the advertiser and the consumer!

Not necessarily considered a coupon book but rather a resource and or savings guide for the local communities; the buy 1 Get 1 FREE magazine publications stand out and for the most part have a longer shelf life than a postcard, flyer, newspaper ad, doorknob hanging flyer, or any other type of door-to-door or direct to consumer style advertisement option.

There are so many ways an advertiser is able to introduce, invite, announce and create awareness for their businesses, products and or services today that the advertiser has to be careful not to strain their advertising budget by trying too many avenues. Every avenue is not going to provide the same results for every advertiser.

With so many advertising options available in the market place and each option providing a different response for each advertiser; there is no advertising option that can be considered the best option for every business. What can not be disputed or argued is that… all marketing and advertising is put in place to reach the target audience of the business. This is exactly why, any and all options that are guaranteed to reach the target audience of a business should be taken into consideration when planning or re-organizing a marketing budget.

Amongst those options, the FREE and (delivered via: the United States Postal Service) direct to consumer, locally popular, resource, savings guides are gaining importance in the marketplace. They have value on both sides of the spectrum and they are cost effective regardless of the distribution reach (20,000 copies, 30,000 copies, etc.).

In today’s economy advertising in a locally distributed and locally owned, FREE resource/savings guide like Temecula & Murrieta, California’s… The RAAS Magazine is the smart choice. FREE publications like The RAAS (which cleverly stands for: The RESPONSIBLE AFFORDABLE ADVERTISING SOLUTION) …provide their coverage area resources that many within the community may have overlooked, forgotten or never even new existed; they very often keep the local community aware of local events and charities as well.

If you have some time and you are considering marketing avenues for your business, product or service… visit theraas.com or your local area monthly distributed resource savings guide online. The RAAS actually donates a FREE, Full-Page Ad Space on a monthly basis to a local charity and the RAAS involves Temecula & Murrieta local photographers by accepting submissions each month for consideration on the cover; The RAAS also provides a different area specific map each month as a resource to both the resident and visitor (these are all reasons why people look forward to each issue and recommend it to their friends, families and associates).

Look for these and other types of community involving characteristics within the Publications as you review them to see if the Publications in your area are actively supporting the communities they distribute to prior to making a decision. As always, we are of the opinion that… if you have the option to go with a local business - it is the smart choice!